---
title: "Refenze"
description: "*Fitness apparel brand. My first company.*"
canonical: "https://www.christerhagen.com/portfolio/refenze"
language: en
last_updated: "2026-08-23"
source: "https://www.christerhagen.com"
---

# Refenze

*Fitness apparel brand. My first company.*

- **Role:** Founder
- **Stage:** Sunset
- **Year:** 2016
- **Sector:** E-commerce
- **Status:** Sunset

Refenze made fitness apparel, manufactured in Asia and sold to customers across Europe and the US. At its peak it grew around 25% a month.

It is where I learned the hard parts of business: cash, inventory, and shipping a physical product to a real customer. I have since wound it down.

---

- About: https://www.christerhagen.com/about
- Portfolio: https://www.christerhagen.com/portfolio
- Writing: https://www.christerhagen.com/writing
- Contact: https://www.christerhagen.com/contact
- På norsk: https://www.christerhagen.com/no
- Site guide for agents: https://www.christerhagen.com/llms.txt
- Sitemap: https://www.christerhagen.com/sitemap.xml