Brand kit
The system behind this site.
A small, deliberate set of type, colour and voice. Editorial, restrained, the same in English and Norwegian.
Logo
Christer Hagen
Christer Hagen
The wordmark is set in Newsreader. The CH monogram works on ink or paper, and is the favicon. Give it room to breathe.
Colour
Paper
#F5F2EA
Background
Ink
#211E18
Primary text
Stone
#56514A
Secondary text
Sand
#A79F8C
Labels and meta
Line
#E6E0D3
Borders and dividers
Rust
oklch(.52 .12 44)
Accent, used sparingly
Type
NewsreaderDisplay & body
Building things worth seeing.
Serif italic for emphasis and quiet detail.
JetBrains MonoLabels & meta
Section label
Founder · 2017 · Pre-seed · ★ 2.7k
Voice
First person. I, not we.
Plainspoken. No hype, no filler verbs.
Bilingual. Every page works in English and Norwegian.
Restraint. White space over decoration.
Elements
Pre-seedX@CodeHagen